Don't you think that live streaming in social media is getting popular in recent years? It is convenient for us to watch live videos now.
When Facebook and Instagram launched the live streaming function on their app, more and more people try to start their first live streaming through social media. Do you know why people love to start their live streaming through social media?
1. Remove the Complexity of Live Streaming
The majority always think that creating a live streaming program is so complicated which requires lots of professional filming gadgets. Creating a live video is simple with social media. Only some simple clicking, you can start your live video with a mobile phone camera. With the basic operation of live streaming in social media, it attracts more users to try live streaming.
2. Sharing of Daily Life Becoming a Daily Practice
Do you love searching on Instagram or Facebook to know more about your friends' lives or the sharing from some famous person? Social media is a way for people to share their feelings by posting photos with captions. Before the live streaming function has launched, people always tell their daily stories through video recordings or pictures. But now, they can have real-time interaction with their supporters through live video! It can enhance the bonding between KOLs and their supporters. Therefore, many people will try to follow them and use live streaming to get more attention from others.
3. Get Attention from your Followers
Do you know that there are special arrangements on the post order in your feed on Instagram and Facebook? When you enter the app, the first post you see may not be the latest update. Therefore, even if you update your account frequently, your followers may not have the chance to read all of your posts. Then, live streaming is a perfect tool for you to raise your followers' attention to your Instagram or Facebook account. The reason is that the apps of social media will send a notification to your followers that you are doing a live video. Even if they seldom interact with your Facebook/Instagram account, they will still get the notification. Then, your followers may search your account and read your posts.
Besides, for business users, it is a good time for promotion. Therefore, online shops always have live steaming for showing their products and communicate with their customers. At the same time, they can remind all the other followers that they have new updates. The interaction with followers is longer than a daily post. During the one hour of live streaming, you can build your company image and know more about your customers' desires. It is good for your business planning.
From the above reasons, we can see that live streaming in social media keep growing. We can explore more from live streaming. With the help of technology, it pushes live streaming into a new level. If you need to manage 2 or more social media platform, you may need YoloLiv YoloBox to help you create live video for the different platforms at the same time. With encoder, switcher, monitor and record built-in one, YoloBox can help you to produce Full HD live stream. You can build a high-quality live video with this little monitor.