How can social media help your business? Live streaming become a new trend to promote your products.
Online shopping is popular in these years. It is convenient to get your favourite products by simply clicking through the Internet. The quality of the products is not guaranteed because the owners may have edited the product photos before they put it on the website. Building up confident with the customers become a big issue of the online shop. However, live video can help you a lot. Let's see why.
Reason 1: Capture your audiences' attention
Since the popularity of live video is increasing, people will more willing to watch the live video instead of TV. Therefore, if a company who want to attract more customers, they can try to create a live video. Social media will filter your video in order to help you to reach your target audience. Compare with the TV or paper advertisement, it can attract more target audience and less time-consuming.
Reason 2: Live Streaming is popular and easy to reach
Once you have used Facebook or Instagram, you will know what is live streaming. It is common for people to watch the live video now. Live streaming become a trend among social media users. Therefore, online shops can use live video to promote their products.
Reason 3: Immediate Responds
For online shopping, customers get information about the product mostly from the description. With live video, customers can know more about the details of the products. The customers can have a real-time conversation with the owner while they are watching live video. If more interaction with the customers is created, there will be an increase in user-retention and repeat visitors.
Reason 4: Building Trust
Live streaming can build trust between the shops and their audiences. Live video showing the real-time situation. The products from the live video are real and no editing or post-production on the footage. During the communication with the owners, the customers will establish a personality for the shop/brand. It can help the company to build a strong relationship with the customers. Therefore, if the online shops demonstrate their products through live video, the customers will trust this shop more and become loyal customers of this shop.
It is useful to use live video on social media to promote your products and build a reliable reputation for your brand. Live streaming is the way for you to make your shops more outstanding.
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